Posted by: ritagone | September 6, 2015

Something from Seth Godin to Think About

You all know I love Seth Godin’s posts and blogs and frequently borrow them to share with you all.  This past week I didn’t write a Rita’s Ramblings because I was under the weather, but this was sent to my email in-box this morning, and I wanted you all to have the opportunity to read it, as I think it has something to say to all of us about how we live our lives and the way we move through our days.  Enjoy!!

Taking it personally

Yesterday, I visited a shop that only sells children’s books. The store was empty and I asked the clerk, “Do you know where I can find Yertle the Turtle?”

He walked over to the computer, typed a few keystrokes and said, “I don’t think we have it, do you know who the author is?”

Stunned silence.

[I found the section myself–they had three copies]

It’s possible that he thinks his job is to be a clerk, to keep people from stealing things, to type letters into a computer and to read the results out loud as he stands at the cash register.

If that’s the case, this store, like all stores staffed by clerks who are taught to be merely clerks, is doomed.

On the other hand, it’s possible that his job is to take it personally, to be interested, to notice, to care, to add more value than a website can.

Who gets hired, how are they trained, where is the magic?

What happens when the boss cares enough to only hire, train and work with people who take it personally?

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