Posted by: ritagone | August 29, 2018

Seth Godin’s The Paradox of Popular

As most of you know, I love Seth Godin’s blogs.  Here’s one I particularly like for its social relevance.  It’s short but pithy.  Read it and enjoy.


Most things are liked because they’re popular.

I know that seems to be a redundancy, but it’s worth decoding.

Pop music, for example, is a must-listen among certain populations because that’s what “everyone else” is listening to, and being in sync is the primary benefit on offer.

The paradox, of course, is that you have to walk through a huge valley of unpopular before you arrive at the population that will embrace you because that’s the thing to do.

The focus on mass acceptance, on the big company or the mass market embracing you, distracts from the difficult work of being embraced by people who lead, not follow.




  1. What music to you listen to Rita?

    • Hi, Robin. Lots of Broadway tunes, especially. John Rutter, the British composer of Christian music. Classical: Beethoven, Mozart, Haydn. Contemporary if it’s not too harsh or crude. Basically I like all kinds of music if it’s creative and lyrical and meaningful. How about you? Rita

      • I just put John Rutter on. I can imagine you reading while playing his music. I listen to lots of different music, I use it to travel back in time or to a different culture. Some of my most played artists are contemporary like Bon Iver, the National, Sufjan Stevens, Mumford & Sons, Iron & Wine, Arcade Fire, Fleet Foxes, William Fitzsimmons…

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